Google Ads Management Melbourne

Build Trust, Grow Traffic and Gain Traction with an Ads Campaign that Converts!

Build Trust, Grow Traffic and Gain Traction with an Ads Campaign that Converts!

Increase brand awareness and drive targeted traffic by advertising on page 1 of Google.

Google Ads are a powerful tool in online marketing. You can run incredibly complex highly targeted, low cost, high conversion campaigns.

But without Google Ads Management, you may target the wrong keywords, use copy that doesn’t resonate with your audience, and blow out your marketing budget. Let a professional team manage your PPC campaign and get the most out of your ad spend.

Melbourne’s leading agency for Google Ads Management

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ads data management

Our Google Ads campaigns have a range of benefits:

  • Builds brand awareness
  • Drives instant traffic to your website
  • Tackles your competition head on
  • Allows A/B testing to compare campaigns
  • Easily measurable
  • Compliments other marketing strategies
  • Can be continually refined to improve ROI
  • Allows re-targeting of website visitors

HELP YOUR BRAND RESONATE MORE ONLINE

Our Process

Our Google Ads Management Strategy

We recognise that every business and industry is different which is why we take a carefully planned and customised approach for each clients PPC (pay per click) campaign. Our Ads management is all about getting the best bang for your buck, with a campaign that resonates with your audience and drives traffic to your website that converts into sales.

STEP ONE

Keywords

Keywords are the heart and soul of a PPC campaign. They connect your brand with potential customers, allowing you to “bid” on keywords relating to your business. You can also use negative keywords, prevent ads being triggered by search queries containing those keywords, in order to avoid irrelevant traffic.

STEP TWO

Ads

Ads are what the user sees when they search for a keyword phrase that you are paying for. They typically comprise a headline, URL and description. Writing compelling copy for these is crucial for getting users to click on your ad. Writing multiple versions of an ad allows you to test which have better CTR and conversions.

STEP THREE

Budgets and Bidding

Budgets can be set at a campaign level or at an ad group or keyword level. Setting an overall daily spend will ensure your monthly limits are not exceeded, while controlling keyword costs will allow you more precise parameters for specific phrases.

STEP FOUR

Targeting

Choosing the right keywords is crucial to reaching your intended audience. On top of this, targeting is used to show your ads to people based on their device, location, day and time and other demographics.

STEP FIVE

Conversions

The goal of hiring a PPC agency to manage your Google Ads isn’t just about getting clicks. It’s about conversions. Setting up “goals” in Google Analytics based on what the user does on your website will allow you to track conversions and identify which keywords and ad groups are performing best.

STEP SIX

Report and Refine

Using expertise in Google Ads management allows us to setup very successful PPC campaigns. But reporting and refining increases ROI further, ensuring the campaign is continually optimised to focus on the best performing areas. Providing regular data ensures full transparency and allows you to see exactly how things are going.

We help reputable brands in Melbourne and Australia build TRUST, grow TRAFFIC and gain TRACTION.

Every business and industry is different, so our carefully planned approach is customised for each clients’ ad campaigns.

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Chris Eng
May 21, 2025
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Toscano Plumbing
December 17, 2024
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Bondi Dental
August 28, 2024
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Aqeel Meo
August 26, 2024
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Pelican Rouge
January 22, 2024
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Sharleen D'Cruz
December 3, 2023
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Lisa Pope
August 30, 2023
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Daniel Mitchell
July 23, 2023
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mike Greene
July 19, 2023
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Amy Sullivan
March 28, 2023
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Matthew Jones
March 23, 2023
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Candice Bowers
March 22, 2023
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Victoria Brockett
September 5, 2022
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Mark Ryan
August 20, 2022
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Sarah L'Huillier
March 23, 2022
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Dakin Frantz
March 11, 2021
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Clare McLel
July 12, 2020
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David Campbell
July 2, 2020
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Ram Nada
May 8, 2019
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Dr. Brendan Meagher
January 9, 2019
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Carl Lacorcia
November 21, 2018
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Josh Cox
July 20, 2017

Google Ads Management Showcase

We’re only successful when you are!

We knocked it out of the park with these brands. Let’s do the same for you!

Our SEM News & Insights

Google Ads News & Insights

Some of our latest articles around websites and marketing strategies.

Frequently Asked Questions

You have questions? We have answers.

Google Ads offers several key benefits for advertisers including immediate visibility and traffic, precise targeting capabilities, measurable results, flexible budgeting and multiple ad formats. You can also rapidly test different ad copy, keywords, and targeting options to see what works best, then scale successful campaigns.

Google Ads can work for most businesses, but success depends on several factors. Brands that typically do well are service-based businesses such as plumbers, electricians, lawyers, etc, ecommerce stores, B2B businesses and local businesses with physical locations. Markets that are very niche may struggle as there may be low search volumes. Similarly, businesses with very long sales cycles where immediate ROI is difficult to measure. Products that are hard to explain or require extensive education may also not be as suitable for Google Ads.

The average Google Ads cost per click in Australia ranges from $2 to $4 AUD for search ads. High-cost industries include Insurance, legal services, finance, and real estate. Lower cost include retail and hospitality. On average, businesses spend between $1,000 and $20,000 per month on Google Ads though you can start with much smaller budgets to test the waters. Agency ad management fees can range from $500 to $2000 per month in Australia.

Google has consistently stated that paying for ads doesn’t improve your organic search rankings. The algorithms for paid and organic results are separate systems. PPC campaigns do provide valuable data about which keywords convert well, search volumes, and user intent. This intelligence can inform your SEO keyword strategy.